EXPERIENCE
Microsoft (Copilot & Surface) / Creative Director
FREELANCE, AUG 2024 - FEB 2025, NYC
Led creative for Surface and AI-focused campaigns, including launch work for Copilot. Partnered directly with product and brand teams to craft messaging and content across video, web, and social.
YouTube Brand Studio / Creative Director
JUNE 2021 - APRIL 2024, NYC
Steered global campaigns for YouTube, shaping brand narratives and leading integrated teams. Projects included Super Bowl spots, creator stories, and platform innovation launches.
Google Hardware / Creative Lead
FREELANCE ONSITE, JUNE 2017 - JUNE 2021, NYC
Core member of the in-house Google Hardware team. Drove creative for Pixel, Nest, and Wearables across product launches, retail, and digital.
Freelance (Droga5, AKQA, DCX) / Creative Director
APRIL 2016 - APRIL 2017, NYC
JWT / Creative Director
APRIL 2015 - APRIL 2016, NYC
Oversaw national campaigns for Macy’s, Wild Turkey, and Nestlé.
Freelance (Mother, Anomaly,Translation) / Creative Director
FEB 2014 - FEB 2015, NYC
Goodby, Silverstein & Partners / Senior Copywriter
FEB 2012 - FEB 2014, SF
Key work: NBA, Google, Spectrum and YouTube.
AKQA / Senior Copywriter
FEB 2010 - FEB 2012, SF
Key work: Xbox, YouTube and Google.
TBWA\Chiat\Day / Copywriter
2006 - 2010, NYC
Key work: Snickers, Michelin and Sprint.
Devito/Verdi / Copywriter
2006, NYC
EDUCATION
School of Visual Arts, NYC — Bachelor of Fine Arts
2003 - 2006
Studied advertising, graphic design and motion graphics. Received the Academic Gold Medal upon graduation.
Fashion Institute of Technology, NYC — Associate Degree
2001 - 2003
Studied Communication Design which included packaging, advertising and graphic design.